Interaction Design Association

Usability of Multicolumn text

John Grøtting
July 24, 2006 2:38am

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I have been often confronted with the question of how end-users feel about multi-column text. For an example, look at http://www.apple.com/ pro/profiles/jwtwo/. Visually, it can be very beatiful, but then someone always asks whether or not people are willing to scroll up and down for an article. I don't know. As a gut reaction, most people we talk to internally think that this should be avoided. Has anyone done any testing around this or have a particularly strong opinion?

cheers,

John Grøtting

Grøtting + Sauter
Barnerstr. 14B
22765 Hamburg
Germany

Tel +49.40.398.34342
SkypeIn +1.818.574.8440
Fax +49.40.398.34340
Mobile +49.172.4246.976
www.g-s.de
g at g-s.de

 
Jeff Howard
July 24, 2006 7:56am

The only site that I can think of off the top of my head that uses multi-column layouts for extended reading is the International Herald Tribune.

What's notable about their implementation is that their columns are always short enough to fit on screen. (I'm not sure that's always been the case.) You never have to scroll up and down to see the whole column. Instead, they paginate the article. A lot.

My opinion of the IHT layout is that it's too clever by half. Lots of fancy Javascript and CSS to pull off this feat, but it's still more work to read the article than in almost any other paper. Excessive pagination for one thing. I have to constantly hit the next page link. Plus, when I'm in the middle of an article I have no idea where I am in the story, something that browser scrollbars give you for free. It's impossible to tell relative article length; for all I know you could keep hitting "next page" forever.

Since they appropriate content from other sources, one usability test you could reasonably pull off is comparing the experience of reading several IHT articles with their counterparts. For instance:

IHT http://www.iht.com/articles/2006/07/23/business/yahoo.php

NYT (requires login)
http://www.nytimes.com/2006/07/24/technology/24yahoo.html

Browsers are built to facilitate the reading of long articles that scroll. Mice are built with scroll wheels to make it even easier. Multi-column layouts are a vestige from print newspapers that have a very different form. Online, I think multiple columns are just a hassle. They're the only reason I remember the IHT, and not in a good way.

// jeff

 
John Grøtting
July 24, 2006 8:14am

Howard,

Thanks for the pointer to the International Herald. If we look at the reason why newspapers do multiple columns, it makes the discussion even more complicated. Basically, there is a rule of thumb in the print world that a line of text should not be more than 30 picas wide (a typographic measure). This width was determined to be the optimal length for people to be able to read. In a newspaper, where the page is much wider than 30 picas (each column is probably 20-30 picas), they decided to have multiple columns.

When I look at websites like news.com, I feel like they had to do a compromise. They have articles that are very long and they could use more width to fit the articles in, but they wanted to maintain a single column, so they created two columns. The left one has the article and the right one is filled with "stuff". http://news.com.com/ Google+makes+nice+with+Wall+Street/2100-1030_3-6097324.html? tag=nefd.lede

This doesn't seem to be a great solution, either.

John Grøtting

Grøtting + Sauter
Barnerstr. 14B
22765 Hamburg
Germany

Tel +49.40.398.34342
SkypeIn +1.818.574.8440
Fax +49.40.398.34340
Mobile +49.172.4246.976
www.g-s.de
g at g-s.de

Am 24.07.2006 um 16:56 schrieb Jeff Howard:

 
Michael Micheletti
July 24, 2006 8:31am

I was going to harsh on IHT for the annoying redesign they did three or four years ago (I stopped visiting regularly as a result), and then I went and explored this morning. They've recently updated the site, and now allow you to "Change Format" and select columns+pagination vs. scrolling. Nice touch - they're back on my good side now.

Michael Micheletti
Seattle, WA

On 7/24/06, Jeff Howard <id at howardesign.com wrote: The only site that I can think of off the top of my head that uses multi-column layouts for extended reading is the International Herald Tribune.
What's notable about their implementation is that their columns are always short enough to fit on screen. (I'm not sure that's always been the case.)

 
Jough
July 24, 2006 8:45am

IMHO (as I have yet to do any real tests in this area), a multicolumn layout should have little to no effect on usability. The readers attention should be captured by the text itself first; make a great introductory paragraph and they will most likely finish the article. If the reader is enthralled with the content that you are displaying then they should have no rebuttal against scrolling to the top in order to continue reading. I would definitely consider text size and color before column layout, especially after viewing at the www.apple.com website you had mentioned. Even I had to adjust font size in order to avoid squinting, and I have 20/20 vision!

Jough

 
Jeff Howard
July 24, 2006 9:54am

John Grotting wrote:
Thanks for the pointer to the International Herald. If we look at the reason why newspapers do multiple columns, it makes the discussion even more complicated. Basically, there is a rule of thumb in the I agree. I was a print designer in a previous life; examining why (and how) newspapers do what they do could be a good technique for deciding whether or not to do it on-screen.

Newspapers design their articles so that the bottom of one column and the top of the adjacent column in that article are always within eyespan. For the most part you can read the columns of any page of the story without constantly flipping the paper over. That principle translates into no scrolling for online multi-column layouts.

Your other observation about story vs stuff is interesting. In technical terms sidebars and navigation are separate columns. But they're also separate information. I don't really mind multiple columns unless they interfere with the flow of the main narrative. In the case of news.com, their sidebar competes with the main story since they're both essentially the same width.

Here's another example with three (!) columns. One main and two meta. This one doesn't bother me at all since there's clearly a dominant column. http://www.airbagindustries.com/

But now we're starting to get more into visual hierarchy and less into usability.

// jeff

 
Anthony Armendariz
July 24, 2006 10:20am

I think in most cases a multi-column actually has more usability/ readability benefits, as the user has a visual reference as to where to focus their attention. Also multi-columns aid in readability as the reader can digest smaller chunks of information at a time, as opposed to reading from left to right on a 1024 width layout.

I agree that the news.com site is poor example of a balanced grid, but http:/www.alistapart.com, has a great gird and well balanced articles, touts, and advertising components.

Anthony Armendariz

On Jul 24, 2006, at 12:54 PM, Jeff Howard wrote:


John Grotting wrote:
Thanks for the pointer to the International Herald. If we look at the reason why newspapers do multiple columns, it makes the discussion even more complicated. Basically, there is a rule of thumb in the I agree. I was a print designer in a previous life; examining why (and how) newspapers do what they do could be a good technique for deciding whether or not to do it on-screen.
Newspapers design their articles so that the bottom of one column and the
top of the adjacent column in that article are always within eyespan. For
the most part you can read the columns of any page of the story without
constantly flipping the paper over. That principle translates into no scrolling for online multi-column layouts.
Your other observation about story vs stuff is interesting. In technical
terms sidebars and navigation are separate columns. But they're also separate information. I don't really mind multiple columns unless they interfere with the flow of the main narrative. In the case of news.com,
their sidebar competes with the main story since they're both essentially
the same width.
Here's another example with three (!) columns. One main and two meta. This
one doesn't bother me at all since there's clearly a dominant column.
http://www.airbagindustries.com/
But now we're starting to get more into visual hierarchy and less into usability.
// jeff


 
John Grøtting
July 24, 2006 10:54am

Thanks for mentioning alistapart.com. When I see articles like (http://www.alistapart.com/articles/magazinelayout), I am really happy about how the development community is embracing UX issues. However, I tend to find these examples coming mostly from the US, with some coming from Australia, UK, Sweden and the Netherlands. Does anyone knows of firms in Germany that are doing good AJAX work? Since I'm in northern Germany, Denmark, Holland and Belgium are also options.

John Grøtting
Grøtting + Sauter
Barnerstr. 14
22605 Hamburg
Germany

MOBILE +49.0172.4246976
TEL +49.40.398.34342
FAX +49.40.398.34340
www.g-s.de

Am 24.07.2006 um 19:20 schrieb Anthony Armendariz:


I think in most cases a multi-column actually has more usability/ readability benefits, as the user has a visual reference as to where to focus their attention. Also multi-columns aid in readability as the reader can digest smaller chunks of information at a time, as opposed to reading from left to right on a 1024 width layout. I agree that the news.com site is poor example of a balanced grid, but http:/www.alistapart.com, has a great gird and well balanced articles, touts, and advertising components.
Anthony Armendariz

 
mark Schraad
July 24, 2006 11:31am

I am very biased here. but, the Lawrence Journal World (www.ljworld.com) is not only my local paper but owned by some good friends of mine. they have received national recognition for both the print and online version. They were smart enough to hire high end specialist in newspaper and newspaper online design. It is not the same focus as USA Today or the times. it is a local paper in a community of around 100,000. But well worth a quick look.

Mark

On Monday, July 24, 2006, at 10:00AM, Jeff Howard <id at howardesign.com wrote:

John Grotting wrote:
Thanks for the pointer to the International Herald. If we look at the reason why newspapers do multiple columns, it makes the discussion even more complicated. Basically, there is a rule of thumb in the I agree. I was a print designer in a previous life; examining why (and how) newspapers do what they do could be a good technique for deciding whether or not to do it on-screen.
Newspapers design their articles so that the bottom of one column and the top of the adjacent column in that article are always within eyespan. For the most part you can read the columns of any page of the story without constantly flipping the paper over. That principle translates into no scrolling for online multi-column layouts.
Your other observation about story vs stuff is interesting. In technical terms sidebars and navigation are separate columns. But they're also separate information. I don't really mind multiple columns unless they interfere with the flow of the main narrative. In the case of news.com, their sidebar competes with the main story since they're both essentially the same width.
Here's another example with three (!) columns. One main and two meta. This one doesn't bother me at all since there's clearly a dominant column. http://www.airbagindustries.com/
But now we're starting to get more into visual hierarchy and less into usability.
// jeff


 
Susan Farrell
July 24, 2006 12:03pm

At 11:31 AM -0700 7/24/06, mark Schraad wrote:
I am very biased here. but, the Lawrence Journal World (www.ljworld.com) is not only my local paper but owned by some good friends of mine.
This is an impressive effort. I like that they did two things most online newspapers never do, but should:

  • The front page says where the paper is from (city and state - country would be nice too)
  • The pictures in articles are clickable, the large version is big enough to see good detail, and you can buy a copy of the picture easily.
  • I don't like their belt-and-suspenders method of linking both the headlines of article blurbs and providing a "read story" link for the hypertext challenged. I don't think this is a good accessibility tradeoff, because a section page has tons of links that share the same link text but go to different places.

    Michael Micheletti expressed my opinion about the IHT site. It started out being inaccessible (blank pages!) on Mac OS when it went to 3 columns, so I stopped reading it. Then it offered printer friendly pages, which I could use, then they redesigned and probably browsers improved, making their 3-column layout almost work most of the time (sometimes the bottom of the page does weird things in Safari still).

    AFAIK, though, they are unique in having pages that reflow columns with window size. Anyone know specifically how this trick is accomplished? Anyone know of other sites that do reflowing?

    I saw an experimental browser at SGI that did this column reflowing trick in 1995 by using special style sheets and code, but I haven't seen any implementations of it besides IHT yet. I'm thinking it must be hard to do. Too bad browsers don't support that feature by default. It would solve so many problems.

    Re. the Apple link: I wish gray text on white backgrounds would die.

    Susan

     
    Anthony Armendariz
    July 24, 2006 3:38pm

    I personally don't know much about Ajax but i did find much more info on Ruby on Rails in Germany though.

    Germany Links

    Ajax: https://www.sdn.sap.com/irj/sdn

    Ruby on Rails:
    http://weblog.rubyonrails.com/2005/03/15/web-entwicklung-mit-ruby-on- rails/

    http://www.opensourcexperts.com/PressRelease/showDetail.html?itemid=69

    http://blog.innerewut.de/articles/2005/11/21/meinprof-de-new-site-on- rails

    http://www.meinprof.de/

    http://rubyonrailsworkshops.com/countries/show/84

    Anthony Armendariz
    Creative Director
    Dialogue Design
    www.dialoguedesign.com
    (718) 314-3702

    On Jul 24, 2006, at 1:54 PM, John Grøtting wrote:

    Thanks for mentioning alistapart.com. When I see articles like (http://www.alistapart.com/articles/magazinelayout), I am really happy about how the development community is embracing UX issues. However, I tend to find these examples coming mostly from the US, with some coming from Australia, UK, Sweden and the Netherlands. Does anyone knows of firms in Germany that are doing good AJAX work? Since I'm in northern Germany, Denmark, Holland and Belgium are also options.
    John Grøtting
    Grøtting + Sauter
    Barnerstr. 14
    22605 Hamburg
    Germany
    MOBILE +49.0172.4246976
    TEL +49.40.398.34342
    FAX +49.40.398.34340
    www.g-s.de

     
    Walker Hamilton
    July 24, 2006 3:56pm

    If anyone in germany is looking for classes on Ajax-style development and interaction or wants to see an application built with new ideas of website as application, have a look at http://www.wollzelle.com/ ( WollZelle ) and their application http://www.fluxiom.com/ ( Fluxiom ) Walker Hamilton

    312.493.8467
    http://www.walkerhamilton.com

    On Jul 24, 2006, at 5:38 PM, Anthony Armendariz wrote:


    I personally don't know much about Ajax but i did find much more info on Ruby on Rails in Germany though.
    Germany Links
    Ajax:
    https://www.sdn.sap.com/irj/sdn
    Ruby on Rails:
    http://weblog.rubyonrails.com/2005/03/15/web-entwicklung-mit-ruby-on- rails/
    http://www.opensourcexperts.com/PressRelease/showDetail.html?itemid=69 http://blog.innerewut.de/articles/2005/11/21/meinprof-de-new-site-on- rails
    http://www.meinprof.de/
    http://rubyonrailsworkshops.com/countries/show/84 Anthony Armendariz
    Creative Director
    Dialogue Design
    www.dialoguedesign.com
    (718) 314-3702
    On Jul 24, 2006, at 1:54 PM, John Grøtting wrote: Thanks for mentioning alistapart.com. When I see articles like (http://www.alistapart.com/articles/magazinelayout), I am really happy about how the development community is embracing UX issues. However, I tend to find these examples coming mostly from the US, with some coming from Australia, UK, Sweden and the Netherlands. Does anyone knows of firms in Germany that are doing good AJAX work? Since I'm in northern Germany, Denmark, Holland and Belgium are also options.
    John Grøtting
    Grøtting + Sauter
    Barnerstr. 14
    22605 Hamburg
    Germany
    MOBILE +49.0172.4246976
    TEL +49.40.398.34342
    FAX +49.40.398.34340
    www.g-s.de


     
    Michael Micheletti
    July 24, 2006 4:28pm

    Hi Susan,

    I looked through the IHT page source just now. Both the 3 and 1-column layouts are dynamically created in Javascript as the page loads. The layout code lives in the articlelayout.js file on their site. It computes screen dimensions of both the browser window and the smaller content viewport and then lays out columns on the fly. This is pretty ambitious (but well-commented) script work - I'm not too surprised that a few cross-browser quirks remain.

    Michael Micheletti
    Seattle, WA

    On 7/24/06, Susan Farrell <farrell at nngroup.com wrote: AFAIK, though, they are unique in having pages that reflow columns with window size. Anyone know specifically how this trick is accomplished? Anyone know of other sites that do reflowing? Susan

     
    Andrew Otwell
    July 24, 2006 9:53pm

    I have been often confronted with the question of how end-users feel about multi-column text. For an example, look at http://www.apple.com/ pro/profiles/jwtwo/. Visually, it can be very beatiful, but then someone always asks whether or not people are willing to scroll up and down for an article.
    This particular example's aimed at Apple's pro users, who by and large probably use the biggest monitors available, maybe even those Cinema Display monsters. This multi column text may actually fit on a single screen for those users, in which case it's probably no big deal to read. On my 15" laptop screen, I

     
    Matthias Mueller-Prove
    July 24, 2006 10:40pm

    Hi John,

    I remember when I first read an article with "Apple's design" at <http://www.apple.com/hotnews/articles/2006/05/inconvenienttruth/. I'll do some writing aloud for you: "Unusual - ok - no next page - that's good - high quality, like a newspaper - the entire story on one page - what you see and scroll is what you get - not more not less - fine - typical Apple"

    Several aspects already came up in the thread:

  • optimal column width and therewith optimal number of characters per line
  • page layout with respect of newspaper design
  • visible landing point for the eye on jumps to the next column
  • the tradeoff between scrolling and distributing the text to multiple pages and also
  • some usability and legibility considerations
  • In the pure sense of usability I would go with just one (relatively narrow) column for the text body on just one web page. Though optimal chars/line can be tough because of customized font sizes. Pros What you see and scroll is what you get
    Just one well established navigation control (the scroll bar) The Browser Find command works for the entire article Cons Lots of white space /not so bad after all
    Lots of space for other stuff /at least I can sell it for commercials

    If the text gets too long (whatever that is) it is common to break the text into several pages. This convention supports the usability because it meets the expectation of the reader. Pros People are used to turn web pages by the "next page" control Cons 2 different controls to navigate the text on screen Bad progress feedback during the reading process

    Let's try the same for the multi column layout (the Apple way): Pro What you see and scroll is what you get
    Just one well established navigation control (the scroll bar) The Browser Find command works for the entire article Better use of screen estate
    Limited column width supports legibility
    Values of newspaper /authority?
    Cons You have to use the scroll bar to move up, though you already passed that part of the text and know where you want to go Uncommon approach

    I wont do this exercise for multi-column multi-page articles. This does not work for the reason of competing controls. It must be very clear that at the end of a column the scroll bar should be used OR the next page link. The Herald Tribune found a solution that works because they keep everything visible. What they sacrifice is orientation, a progress indicator where you are in the text.

    Outlook. There are some ideas flying around on how to support the reading eye - esp. if the text scrolls on screen. I collected some resources at <http://www.mprove.de/script/06/scrolling/index.html

    - Matthias

    PS: Originally I wanted to post a 2 column e-mail. But I gave up that idea ;)

    --

    User Experience and Interaction Design :: http://www.mprove.de

     
    Christopher Fahey
    July 25, 2006 6:23am

    IMHO (as I have yet to do any real tests in this area), a multicolumn layout should have little to no effect on usability. The readers attention should be captured by the text itself first; make a great introductory paragraph and they will most likely finish the article.
    I just want to say bravo! to Jough for considering the *desirability* and the perceived *value* of a page's content as an integral part of its overall *usability*.

    Anyway, about multi-column layouts, here are some off-the-beaten-path implementations I like:

    1) My friend Paul Ford has what I think to be an excellent -- if unorthodox -- multi-column layout to his personal blog site at http://www.ftrain.com/. His main content, the part you are really going to read, is in a single column but tertiary content is in a series of additional columns mostly to the right. These columns are accessible only through a horizontal scroll -- typically a no-no, but IMHO it works well here as the horizontal-scrolling behavior is exploratory in nature, and thus has an element of fun to it that transcends pure usability heuristics. (Paul is also a semantic Web gladiator that all IAs should pay attention to).

    2) Another friend, Cameron Barret, set up a web site in 2003, http://www.watchblog.com/, to facilitate side-by-side political blogging by American conservatives/Republicans, moderates/third-parties, and liberals/Democrats. An excellent way to attack to a very real problem -- the echo-chamber effect of partisan American political discourse -- that transcends web and user-experience design. The columns are integral to the inclusiveness inherent in the site's voice and purpose. It's a rousing site with mature political debate where you can actually hear respectful opposing voices -- I was quite addicted to it in 2004!

    3) Another friend(!), Adesh Deosaran, used to co-manage an electronic music online magazine (and weekly DJ event) called RecordCamp. The site is now defunct, unfortunately, but he's got a nice albeit compressed screenshot here http://unevenfoundation.com/images/rc_MG_01.jpg. It's a veritable broadsheet of columnar layouts, and highly stylized (it's a music magazine after all). It was a little out there on the usability scale, but once you got the knack of it (scroll sideways to the column you want, then scroll down as you read through it) it actually wasn't so bad.

    All of the above designers are, like me, Brooklynites. Go figure.

    -Cf

    Christopher Fahey
    Behavior
    http://www.behaviordesign.com
    me: http://www.graphpaper.com

     
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