Economic Offering Commodities Goods Services Experiences Transformations
Economy Agrarian Industrial Service Experience Transformation
Economic Function Extract Make Deliver Stage Guide
Naure of Offering Fungible Tangible Intangible Memorable Effectual
Key Attribute Natural Standardized Customized Personal Individual
Method of Supply Stored in bulk           Inventoried after production Delivered on demand Revealed over a duration Sustained through time
Seller Trader Manufacturer Provider Stager Elicitor
Buyer Market Customer Client Guest Aspirant
Factors of Demand Characteristics Features Benefits Sensations Traits
Source: The Experience Economy, Pine and Gilmore (1999)