Artsfest Identity
Artsfest is an annual festival in Springfield, Missouri. Artisans from across Southwest Missouri gather on Walnut Street to celebrate the visual arts. I designed this logotype for the event in the style of Art Nouvoue architect Charles Rennie Mackintosh. The customized, interlocking letters and vibrant color palette provided the basis for the overall identity.Variations of the identity were applied to signage, posters, participant buttons and t-shirts.